August 17, 2022 6:46 am

Menswear regains its muscle at Paris Fashion Week

The week was set to conclude with the surprise return of Hedi Slimane, the former Dior and Saint Laurent designer, now with French brand Celine. Just two years ago he announced he was done with the official fashion calendar.

Slimane — who became hugely influential as the stylist behind bands such as The Libertines and Daft Punk in the 2000s — Oofos Outlet  has not presented a live show in Paris since February 2020. He had dismissed them as “obsolete”, preferring to present collections with videos shot in luxurious French locales.

Designer Matthew Williams channeled the vibe of California streetwear for his first menswear show for Givenchy
Designer Matthew Williams channeled the vibe of California streetwear for his first menswear show for Givenchy JULIEN DE ROSA AFP

He gave no explanation for his reappearance on the catwalks, but he returns when there is a sense of a renaissance in menswear.

‘A boom’

The past few seasons have often seen men’s and women’s shows merging into one — with London Fashion Week doing away with the distinction altogether.

But this week in Paris seemed to reaffirm the divide, Hoka Shoes with houses wanting to boost their focus on menswear at a time when demand is booming.

US designer Matthew Williams presented his first-ever standalone menswear show for Givenchy this week.

“It’s good to give space to men and women, to each and everyone their platform to tell a story,” Williams told fashion site WWD. “There’s more room for more looks.”

French actor and musician JoeyStarr was one of the models for Marine Serre's new collection
French actor and musician JoeyStarr was one of the models for Marine Serre’s new collection JULIEN DE ROSA AFP

His show was grounded in real-life styles from his native California, he said, with a lot of utilitarian knee-length shorts, cargo trousers and relaxed knitwear — much of it in monochrome with a few splashes of pastel colours.

“Commercially, menswear is a market that has developed a lot with a particularly strong dynamic in Asia that has created a boom for pret-a-porter men’s designers,” said Serge Carreira, fashion expert at Sciences Po University.

‘More accessible’

Also marking her first menswear show was France’s Marine Serre, one of the biggest names to emerge in recent years.

The 30-year-old has made sustainability and inclusivity central to her brand, and that was evident at her sports-themed show in a stadium outside Paris on Saturday.

Madonna's daughter Lourdes Leon sported a tradesmark Marine Serre outfit
Madonna’s daughter Lourdes Leon sported a tradesmark Marine Serre outfit JULIEN DE ROSA AFP

Many pieces were upcycled from old scarves and linen — that had been turned into everything from speedos to flags and leotards.

The models came in all shapes and sizes, from children to older people, alongside celebrities such as ex-footballer Djibril Cisse and Paralympic gold medallist Alexis Hanquinquant, Skechers Outlets as well as Madonna’s daughter Lourdes Leon in one of the house’s trademark moon-patterned bodysuits.

“Thirty percent of our sales have been for menswear in the last collections — we’re not at 50/50 but we do quite a bit of men’s and we have no intention of doing less,” Serre told AFP after the show.

Hermes was in a relaxed, pastel-infused mood
Hermes was in a relaxed, pastel-infused mood JULIEN DE ROSA AFP

“Upcycling is quite rare in men’s but the locker-room lends itself very well to it,” she added.

“These are shapes that are less complex: it’s easier and we can have better prices that mean it is more accessible for everyone to wear upcycled pieces.”

Meanwhile, familiar names also made a mark this week.

Dior took inspiration from the childhood Normandy home of the label’s founder, with a flower-filled garden runway and some straw hats and chic outdoor loungewear among the outfits.

Hermes was also in a relaxed, pastel-infused mood, which designer Veronique Nichanian told AFP was inspired by “lightness, comfort, fun and colours that pop.”

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