January 27, 2023 9:39 pm

Adidas row: Morocco demands change to Algerian jersey design

Morocco’s culture ministry has accused Adidas of appropriating Moroccan culture in its new jerseys for Algeria’s football team.

Adidas said the design was inspired by the Mechouar Palace in Algeria.

However the geometric blue, teal and yellow design is a pattern called zellige, which is common in Moroccan mosaics, the ministry’s lawyer said.

The neighbouring nations have a long history of tensions, as they continue to dispute Western Sahara.

Lawyer Mourad Elajouti wrote on Facebook that he had issued a legal warning to Adidas, on behalf of Morocco’s Ministry of Culture.

In a letter to the company’s chief executive Kasper Rorsted, Mr Elajouti said the new design was cultural appropriation and “an attempt to steal a form of Moroccan cultural heritage and use it outside its context”.

He has demanded the German sportswear brand remove the design within two weeks.

Mr Elajouti added that Algeria’s 2022-2023 season kit “contributes to the loss and distortion of the identity and history of these [zellige] cultural elements”.

The BBC has contacted Adidas for comment.

Zellige tile work, MoroccoIMAGE SOURCE,GETTY IMAGES
Image caption,

Morocco’s culture ministry claims the designs are too similar to zellige, a style of Moroccan mosaic tilework

Algeria and Morocco share a nearly 2,000 km (1,242 miles) border, which has been a source of tension since independence from French colonial rule.

In 1963, they had the Sand War over Morocco’s claim to territory in Algeria.

 

Later on, Algeria backed the Polisario Front’s campaign for Western Sahara’s independence from Morocco, leading to the 1975-1991 Western Sahara War.

The border was then closed in 1994 for security reasons after militant Islamists bombed a hotel in the historic Moroccan city of Marrakesh.

More recently, in 2021 Algeria cut diplomatic ties with its neighbour, accusing Morocco of “hostile acts”. Morocco called the move “completely unjustified”.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *

OOFOS Sandals | Hoka Sandals | Taos Sandals | Propet Sneakers | Oofos Canada | Keen Outlet | Oboz Hiking Shoes | Brooks Canada | Kate Spade Outlet Online | Kizik Shoes Canada | Mephisto Shoes | Cloud Shoes | Tony Lama Boots | Naot Sandals | Keen Canada | Oboz Boots | Taos Shoes Canada | Chippewa Boots | Converse Shoes | On Cloud Canada | Sam Edelman Boots | Vionic Shoes | Born Shoes | Danner Outlet | Ecco Canada | Nobull Canada | Vessi Shoes | Boots UK Sale | Born Boots | Clarks Boots UK |